Tag Archives: webinar

Today’s Digital Customer Experience Trends and Drivers

Digital, specifically mobile, drove consumer expectations in 2015 and will continue this year according to guest presenter Allegra  Burnette, Principal Analyst at Forrester Research, Inc. at our recent webinar, “Digital Customer Experience Trends for 2016.” “I think one of the biggest drivers we will see in 2016 is the use of APIs, or application program interfaces, […]

Digital Experiences Drive Customer Expectations

Confucius said, “Study the past, if you would define the future.” When exploring “Digital Customer Experience Trends for 2016” at our recent webinar with guest speaker Allegra Burnette, Principal Analyst at Forrester Research, Inc., and Rich Langan, Senior Product Manager at Broadridge, we reviewed recent digital customer experience trends and then shared what companies can […]

Webinar: The Value of Contextual Communication

Anjali Lai, guest speaker from Forrester Research, Inc., shared her exclusive collection of research for the first time at our webinar, “The Value of Contextual Communication.” Contextual communications impact brand preference, customer spend, and brand advocacy. View the webinar to find out how you can greatly influence the customer experience and increase business results by […]

Webinar: Digital Customer Experience Trends for 2016

How are emerging technologies affecting digital customer experiences? What can you do to deliver individualized experiences that meet your customers’ growing digital expectations? At our webinar “Digital Customer Experience Trends for 2016,” Allegra Burnette, guest speaker from Forrester Research, Inc., answered these questions and shared the latest digital customer experience trends from her research. View […]

How are Your eAdoption Efforts Measuring Up?

Your eAdoption campaign efforts are well underway. You defined your goals, managed internal change, executed sound strategies, and captured metrics. Do your metrics offer you the insights you need to further refine your ongoing eAdoption efforts or are they merely numbers? “When it comes to measuring eAdoption, there are multiple levels to consider,” shared Tammie […]

Use What You Have to Grow eAdoption

You’ve established your eAdoption goal and even decided on a few strategies for converting customers to digital, but how do you align your strategies with your marketing budget?  That’s a common question for many companies as they launch their eAdoption initiatives with limited budgetary resources.   At our recent webinar, “How Effective is Your eAdoption Strategy?”, […]

Practical Tactics for Growing eAdoption

After setting a realistic eAdoption goal, the next step is to define your strategy for growing eAdoption.  Guest speaker Tammie Calys from Transformation Management Consulting and Jeff Musgrove from Broadridge discussed strategic tactics for increasing eAdoption at our recent webinar, “How Effective is Your eAdoption Strategy”?   “Looking at your customer segmentations, or strata, is […]

Setting Realistic eAdoption Goals

Are you reaching your eAdoption goals? Are you successfully converting your paper lovers to digital? If you are missing your targets, you aren’t alone. At our recent webinar, “How Effective is Your eAdoption Strategy?”, guest speaker Tammie Calys from Transformation Management Consulting and Jeff Musgrove from Broadridge shared recommendations for reaching eAdoption and paper suppression […]

Webinar: How Effective is Your eAdoption Strategy?

The potential to entice customers to “go paperless” is very attractive to many organizations as they seek ways to drive down customer service costs. Digital communication has the potential to reduce costs – particularly in light of rising postal rates – and, at the same time, it has the potential to actually improve the customer […]

Build Customer Loyalty in Unexpected Ways

“If you look at the evolution of communication channel strategies, we’ve gone from single channel to multichannel; multichannel is the reality for many companies today, with various channels acting independently,” shared Matt Swain, Director at InfoTrends, at our recent webinar “The Results are In! Transactional Communications Market Survey 2015.” “From there, cross-channel is the aspiration; customers […]

Digital Delivery Channel Preferences Revealed

Congratulations!  You reached your eAdoption goal. You launched your mobile app.  Your digital platform is supporting your customers and your business needs.  You can sit back and relax. Wrong. At our recent webinar “The Results are In! Transactional Communications Market Survey 2015” with Matt Swain, Director at InfoTrends, and Jeff Musgrove, Senior Vice President of Product […]

Paperless Expectations Continue to Soar

Most customers are suppressing their printed bills and statements in favor of digital.  True or false? If you answered true, you are incorrect – and you aren’t alone. At our recent webinar “The Results are In! Transactional Communications Market Survey 2015”  with Matt Swain, Director at InfoTrends, and Jeff Musgrove, Senior Vice President of Product […]

Your Customers Just Can’t Resist

From managing preferences to supporting various channels, companies face many challenges engaging their customers and creating positive customer experiences. To help companies navigate the complex landscape of customer communications, InfoTrends conducts an annual Transactional Communications Market Survey.  In 2015, data was gathered from 250 businesses and 2,000 consumers, spanning 163 questions and covering many facets […]

Digital Customer Experience Trends Q&A

At our recent webinar, “Digital Customer Experience Trends, 2015 and Beyond,” with guest speaker Allegra Burnette, Principal Analyst at Forrester Research, Inc., and Rich Langan, Senior Product Manager at Broadridge, we tackled a variety of questions from companies looking to improve their digital customer experiences. Listen to this 7-minute video to hear the answers to […]

The Future of Digital Customer Experience

“The future of digital customer experience is based on emerging technologies and the opportunities that they’re offering to enable new kinds of experiences,” shared guest speaker Allegra Burnette, Principal Analyst at Forrester Research, Inc., at our recent webinar, “Digital Customer Experience Trends, 2015 and Beyond.” Forrester is seeing three emerging digital customer experience trends: Connected, […]