Tag Archives: webinar

Webinar: The Future of Communications – a UX Design Challenge

Statements and bills are long overdue for disruption. They haven’t changed over the years despite being a key touchpoint between brands and consumers. That’s why we essentially broke and rebuilt them from the ground up with our first-ever “Future of Communications” design challenge. Join us for a view of the future where we’ll share our […]

Smells Like Omni-channel Nirvana

What’s the difference between multi-channel, cross-channel and omni-channel communications? A lot, according to guest speaker Matt Swain, Senior Director of Customer Communications Advisory Services at Keypoint Intelligence-InfoTrends, at our recent webinar, “What’s Next in Customer Communications?” Multi-channel communications are when companies use multiple channels (e.g. print, web, email, social) to engage customers – but these channels […]

How Do Disruptive Technologies Impact Customer Communications?

From wearables and personalized videos to mobile eco-systems and voice command, technology is dramatically changing how we think about customer communications, according to guest speaker Matt Swain, Senior Director of Customer Communications Advisory Services at Keypoint Intelligence-InfoTrends, at our recent webinar, “What’s Next in Customer Communications?” To start, there’s a shift to even more mobile […]

Top 5 Trends in Customer Communications

With the promise of increased customer loyalty and wallet share, many companies seek to offer their customers a superior experience by combining the right content and channels at the right time. However, due to seemingly ever-changing customer preferences, attitudes, needs and behaviors, turning this vision into a reality can be a struggle. To help our […]

Webinar: What’s Next in Customer Communications?

How will your customers want to communicate in 2020? What can you do to improve your print communications? How can you incentivize customers to go paperless? Find out at our webinar on Wednesday, April 5 at 10am PT/1pm ET with Matt Swain from Keypoint Intelligence – InfoTrends and Rob Krugman from Broadridge as we reveal […]

Q&A: 3 Rules for Optimizing Cross-Touchpoint Journeys

At our recent webinar “3 Rules for Optimizing Cross-Touchpoint Journeys,” guest speaker Tony Costa from Forrester Research, Inc. tackled a variety of questions from companies looking to optimize their customers’ cross-touchpoint journeys.  Cross-touchpoint journeys are comprised of multichannel customer interactions across the entire customer lifecycle – and the goal is to make these journeys seamless, […]

Enhancing Your eAdoption Strategy

The potential to entice customers to “go paperless” is very attractive to many organizations as they seek ways to reduce costs while improving the customer experience; however, many companies have reached an eAdoption plateau, falling victim to common pitfalls. Our white paper, Enhancing Your eAdoption Strategy, can help you: Define an eAdoption strategy with realistic […]

Three Rules for Building Cross-Touchpoint Experiences

Offering a seamless customer experience across touchpoints is important to your customers and your business, but how do you anticipate and develop experiences that span across the various touchpoints? At our recent webinar “3 Rules for Optimizing Cross-Touchpoint Journeys,” guest speaker Tony Costa from Forrester Research, Inc. identified three rules for building cross-touchpoint experiences. Three Rules […]

What Are Your Customers Doing?

Today’s customer journeys are complex.  As customers make their way through their interactions and tasks by engaging in a variety of touchpoints – both offline and online – companies are finding it increasingly difficult to deliver a seamless multi-touch experience. We explored this topic at our recent webinar “3 Rules for Optimizing Cross-Touchpoint Journeys” with […]

Webinar: 3 Rules for Optimizing Cross-Touchpoint Journeys

At our webinar, “3 Rules for Optimizing Cross-Touchpoint Journeys,” guest speaker Tony Costa from Forrester Research, Inc. and Joe Lalli from Broadridge Customer Communications reviewed the current state of customer experience and the value of shifting from managing individual customer interactions to a customer journey focus. View the webinar and discover: How customer expectations are […]

Q&A: The Value of Contextual Communications

At our recent webinar The Value of Contextual Communication, guest speaker Anjali Lai, Analyst at Forrester Research, Inc. tackled a variety of questions from companies looking to understand the business impacts of successfully delivering contextual communications. Listen to this 8-minute video to hear the answers to these questions: How can service providers strike the correct balance between […]

Discover the Business Benefits of Contextual Communications

What happens when you follow the three steps to successful contextual communications? “Contextual communication drives a feeling of being valued and trusting the brand relationship, which drives customer behavior at every single phase of the purchase journey or the customer lifecycle,” shared guest speaker Anjali Lai, Analyst at Forrester Research, Inc., at our recent webinar […]

Three Ways to Improve Contextual Communications

At our recent webinar The Value of Contextual Communication, guest speaker Anjali Lai, Analyst at Forrester Research, Inc. shared that contextual communication impacts customer loyalty, which in turn impacts brand preference, customer spend, and brand advocacy. However, delivering contextual communications – personalized and relevant both in content and delivery channel – is challenging for many […]

Measuring the Value of Contextual Communication

Your customers love contextual communication. Contextual communications are smart, timely, and personalized – both in content and delivery channel – and they make customers feel valued. The results are powerful when companies make their customers feel valued.  This emotional quality has a significant impact on customers, including brand choice and loyalty, willingness to pay more, […]

Steps to Improving Digital Customer Experiences

When looking at the digital customer experience trends that are being primarily driven by mobile, there is a common theme: customers want personalized experiences that provide convenience.  Whether it’s in the form of self-service options or digital assistants, customers want to receive the right information at the right time and to perform tasks quickly. At our […]