Tag Archives: forrester

Q&A: 3 Rules for Optimizing Cross-Touchpoint Journeys

At our recent webinar “3 Rules for Optimizing Cross-Touchpoint Journeys,” guest speaker Tony Costa from Forrester Research, Inc. tackled a variety of questions from companies looking to optimize their customers’ cross-touchpoint journeys.  Cross-touchpoint journeys are comprised of multichannel customer interactions across the entire customer lifecycle – and the goal is to make these journeys seamless, […]

Three Rules for Building Cross-Touchpoint Experiences

Offering a seamless customer experience across touchpoints is important to your customers and your business, but how do you anticipate and develop experiences that span across the various touchpoints? At our recent webinar “3 Rules for Optimizing Cross-Touchpoint Journeys,” guest speaker Tony Costa from Forrester Research, Inc. identified three rules for building cross-touchpoint experiences. Three Rules […]

What Are Your Customers Doing?

Today’s customer journeys are complex.  As customers make their way through their interactions and tasks by engaging in a variety of touchpoints – both offline and online – companies are finding it increasingly difficult to deliver a seamless multi-touch experience. We explored this topic at our recent webinar “3 Rules for Optimizing Cross-Touchpoint Journeys” with […]

Q&A: The Value of Contextual Communications

At our recent webinar The Value of Contextual Communication, guest speaker Anjali Lai, Analyst at Forrester Research, Inc. tackled a variety of questions from companies looking to understand the business impacts of successfully delivering contextual communications. Listen to this 8-minute video to hear the answers to these questions: How can service providers strike the correct balance between […]

Discover the Business Benefits of Contextual Communications

What happens when you follow the three steps to successful contextual communications? “Contextual communication drives a feeling of being valued and trusting the brand relationship, which drives customer behavior at every single phase of the purchase journey or the customer lifecycle,” shared guest speaker Anjali Lai, Analyst at Forrester Research, Inc., at our recent webinar […]

Three Ways to Improve Contextual Communications

At our recent webinar The Value of Contextual Communication, guest speaker Anjali Lai, Analyst at Forrester Research, Inc. shared that contextual communication impacts customer loyalty, which in turn impacts brand preference, customer spend, and brand advocacy. However, delivering contextual communications – personalized and relevant both in content and delivery channel – is challenging for many […]

Measuring the Value of Contextual Communication

Your customers love contextual communication. Contextual communications are smart, timely, and personalized – both in content and delivery channel – and they make customers feel valued. The results are powerful when companies make their customers feel valued.  This emotional quality has a significant impact on customers, including brand choice and loyalty, willingness to pay more, […]

Steps to Improving Digital Customer Experiences

When looking at the digital customer experience trends that are being primarily driven by mobile, there is a common theme: customers want personalized experiences that provide convenience.  Whether it’s in the form of self-service options or digital assistants, customers want to receive the right information at the right time and to perform tasks quickly. At our […]

Today’s Digital Customer Experience Trends and Drivers

Digital, specifically mobile, drove consumer expectations in 2015 and will continue this year according to guest presenter Allegra  Burnette, Principal Analyst at Forrester Research, Inc. at our recent webinar, “Digital Customer Experience Trends for 2016.” “I think one of the biggest drivers we will see in 2016 is the use of APIs, or application program interfaces, […]

Digital Experiences Drive Customer Expectations

Confucius said, “Study the past, if you would define the future.” When exploring “Digital Customer Experience Trends for 2016” at our recent webinar with guest speaker Allegra Burnette, Principal Analyst at Forrester Research, Inc., and Rich Langan, Senior Product Manager at Broadridge, we reviewed recent digital customer experience trends and then shared what companies can […]

Digital Customer Experience Trends Q&A

At our recent webinar, “Digital Customer Experience Trends, 2015 and Beyond,” with guest speaker Allegra Burnette, Principal Analyst at Forrester Research, Inc., and Rich Langan, Senior Product Manager at Broadridge, we tackled a variety of questions from companies looking to improve their digital customer experiences. Listen to this 7-minute video to hear the answers to […]

The Future of Digital Customer Experience

“The future of digital customer experience is based on emerging technologies and the opportunities that they’re offering to enable new kinds of experiences,” shared guest speaker Allegra Burnette, Principal Analyst at Forrester Research, Inc., at our recent webinar, “Digital Customer Experience Trends, 2015 and Beyond.” Forrester is seeing three emerging digital customer experience trends: Connected, […]

When It Comes To Customer Experience, Simple is Better

What digital trends are impacting customer experience? We answered that question at our recent webinar, “Digital Customer Experience Trends, 2015 and Beyond,” with guest speaker Allegra Burnette, Principal Analyst at Forrester Research, Inc., and Rich Langan, Senior Product Manager at Broadridge. We entered 2015 with these digital customer experience trends taking the lead. Digitally-native service […]

Webinar: The results are in! Transactional Communications Market Survey 2015

Matt Swain, Director at InfoTrends – the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries – presented findings that cover many facets of the North American customer communications market at our webinar, “The results are in! Transactional Communications Market Survey 2015,” including: Top business […]

The Three Es of Customer Experience

Many companies are focused on delivering a positive customer experience and creating long-term engagement. In fact, Forrester Research, Inc. asked a large sampling of global executives to rank their business initiatives and, no surprise, “growing revenue” came in first at 75%, but, on its heels at 73% was “improving customer experience.”1 Forrester also asked companies […]