Tag Archives: eadoption

Smells Like Omni-channel Nirvana

What’s the difference between multi-channel, cross-channel and omni-channel communications? A lot, according to guest speaker Matt Swain, Senior Director of Customer Communications Advisory Services at Keypoint Intelligence-InfoTrends, at our recent webinar, “What’s Next in Customer Communications?” Multi-channel communications are when companies use multiple channels (e.g. print, web, email, social) to engage customers – but these channels […]

How Do Disruptive Technologies Impact Customer Communications?

From wearables and personalized videos to mobile eco-systems and voice command, technology is dramatically changing how we think about customer communications, according to guest speaker Matt Swain, Senior Director of Customer Communications Advisory Services at Keypoint Intelligence-InfoTrends, at our recent webinar, “What’s Next in Customer Communications?” To start, there’s a shift to even more mobile […]

Top 5 Trends in Customer Communications

With the promise of increased customer loyalty and wallet share, many companies seek to offer their customers a superior experience by combining the right content and channels at the right time. However, due to seemingly ever-changing customer preferences, attitudes, needs and behaviors, turning this vision into a reality can be a struggle. To help our […]

Enhancing Your eAdoption Strategy

The potential to entice customers to “go paperless” is very attractive to many organizations as they seek ways to reduce costs while improving the customer experience; however, many companies have reached an eAdoption plateau, falling victim to common pitfalls. Our white paper, Enhancing Your eAdoption Strategy, can help you: Define an eAdoption strategy with realistic […]

How are Your eAdoption Efforts Measuring Up?

Your eAdoption campaign efforts are well underway. You defined your goals, managed internal change, executed sound strategies, and captured metrics. Do your metrics offer you the insights you need to further refine your ongoing eAdoption efforts or are they merely numbers? “When it comes to measuring eAdoption, there are multiple levels to consider,” shared Tammie […]

Use What You Have to Grow eAdoption

You’ve established your eAdoption goal and even decided on a few strategies for converting customers to digital, but how do you align your strategies with your marketing budget?  That’s a common question for many companies as they launch their eAdoption initiatives with limited budgetary resources.   At our recent webinar, “How Effective is Your eAdoption Strategy?”, […]

Practical Tactics for Growing eAdoption

After setting a realistic eAdoption goal, the next step is to define your strategy for growing eAdoption.  Guest speaker Tammie Calys from Transformation Management Consulting and Jeff Musgrove from Broadridge discussed strategic tactics for increasing eAdoption at our recent webinar, “How Effective is Your eAdoption Strategy”?   “Looking at your customer segmentations, or strata, is […]

Setting Realistic eAdoption Goals

Are you reaching your eAdoption goals? Are you successfully converting your paper lovers to digital? If you are missing your targets, you aren’t alone. At our recent webinar, “How Effective is Your eAdoption Strategy?”, guest speaker Tammie Calys from Transformation Management Consulting and Jeff Musgrove from Broadridge shared recommendations for reaching eAdoption and paper suppression […]

Webinar: How Effective is Your eAdoption Strategy?

The potential to entice customers to “go paperless” is very attractive to many organizations as they seek ways to drive down customer service costs. Digital communication has the potential to reduce costs – particularly in light of rising postal rates – and, at the same time, it has the potential to actually improve the customer […]

Build Customer Loyalty in Unexpected Ways

“If you look at the evolution of communication channel strategies, we’ve gone from single channel to multichannel; multichannel is the reality for many companies today, with various channels acting independently,” shared Matt Swain, Director at InfoTrends, at our recent webinar “The Results are In! Transactional Communications Market Survey 2015.” “From there, cross-channel is the aspiration; customers […]

Digital Delivery Channel Preferences Revealed

Congratulations!  You reached your eAdoption goal. You launched your mobile app.  Your digital platform is supporting your customers and your business needs.  You can sit back and relax. Wrong. At our recent webinar “The Results are In! Transactional Communications Market Survey 2015” with Matt Swain, Director at InfoTrends, and Jeff Musgrove, Senior Vice President of Product […]

Paperless Expectations Continue to Soar

Most customers are suppressing their printed bills and statements in favor of digital.  True or false? If you answered true, you are incorrect – and you aren’t alone. At our recent webinar “The Results are In! Transactional Communications Market Survey 2015”  with Matt Swain, Director at InfoTrends, and Jeff Musgrove, Senior Vice President of Product […]

Your Customers Just Can’t Resist

From managing preferences to supporting various channels, companies face many challenges engaging their customers and creating positive customer experiences. To help companies navigate the complex landscape of customer communications, InfoTrends conducts an annual Transactional Communications Market Survey.  In 2015, data was gathered from 250 businesses and 2,000 consumers, spanning 163 questions and covering many facets […]