Tag Archives: Digital

Webinar: How Effective is Your eAdoption Strategy?

The potential to entice customers to “go paperless” is very attractive to many organizations as they seek ways to drive down customer service costs. Digital communication has the potential to reduce costs – particularly in light of rising postal rates – and, at the same time, it has the potential to actually improve the customer […]

Build Customer Loyalty in Unexpected Ways

“If you look at the evolution of communication channel strategies, we’ve gone from single channel to multichannel; multichannel is the reality for many companies today, with various channels acting independently,” shared Matt Swain, Director at InfoTrends, at our recent webinar “The Results are In! Transactional Communications Market Survey 2015.” “From there, cross-channel is the aspiration; customers […]

Digital Delivery Channel Preferences Revealed

Congratulations!  You reached your eAdoption goal. You launched your mobile app.  Your digital platform is supporting your customers and your business needs.  You can sit back and relax. Wrong. At our recent webinar “The Results are In! Transactional Communications Market Survey 2015” with Matt Swain, Director at InfoTrends, and Jeff Musgrove, Senior Vice President of Product […]

Paperless Expectations Continue to Soar

Most customers are suppressing their printed bills and statements in favor of digital.  True or false? If you answered true, you are incorrect – and you aren’t alone. At our recent webinar “The Results are In! Transactional Communications Market Survey 2015”  with Matt Swain, Director at InfoTrends, and Jeff Musgrove, Senior Vice President of Product […]

Your Customers Just Can’t Resist

From managing preferences to supporting various channels, companies face many challenges engaging their customers and creating positive customer experiences. To help companies navigate the complex landscape of customer communications, InfoTrends conducts an annual Transactional Communications Market Survey.  In 2015, data was gathered from 250 businesses and 2,000 consumers, spanning 163 questions and covering many facets […]

Digital Customer Experience Trends Q&A

At our recent webinar, “Digital Customer Experience Trends, 2015 and Beyond,” with guest speaker Allegra Burnette, Principal Analyst at Forrester Research, Inc., and Rich Langan, Senior Product Manager at Broadridge, we tackled a variety of questions from companies looking to improve their digital customer experiences. Listen to this 7-minute video to hear the answers to […]

The Future of Digital Customer Experience

“The future of digital customer experience is based on emerging technologies and the opportunities that they’re offering to enable new kinds of experiences,” shared guest speaker Allegra Burnette, Principal Analyst at Forrester Research, Inc., at our recent webinar, “Digital Customer Experience Trends, 2015 and Beyond.” Forrester is seeing three emerging digital customer experience trends: Connected, […]

When It Comes To Customer Experience, Simple is Better

What digital trends are impacting customer experience? We answered that question at our recent webinar, “Digital Customer Experience Trends, 2015 and Beyond,” with guest speaker Allegra Burnette, Principal Analyst at Forrester Research, Inc., and Rich Langan, Senior Product Manager at Broadridge. We entered 2015 with these digital customer experience trends taking the lead. Digitally-native service […]

Webinar: The results are in! Transactional Communications Market Survey 2015

Matt Swain, Director at InfoTrends – the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries – presented findings that cover many facets of the North American customer communications market at our webinar, “The results are in! Transactional Communications Market Survey 2015,” including: Top business […]

The Three Es of Customer Experience

Many companies are focused on delivering a positive customer experience and creating long-term engagement. In fact, Forrester Research, Inc. asked a large sampling of global executives to rank their business initiatives and, no surprise, “growing revenue” came in first at 75%, but, on its heels at 73% was “improving customer experience.”1 Forrester also asked companies […]

Webinar: Digital Customer Experience Trends, 2015 and Beyond

Many companies are striving to achieve greater lifetime customer value by developing emotional connections with their customers, engaging in personalized interactions, and giving their customers active control of their own experiences. We cover all of these topics and more at our webinar, “Digital Customer Experience Trends, 2015 and Beyond,” with Allegra Burnette, guest speaker from […]

Transform Your Customer Communications into Exceptional Customer Experiences

Connecting with customers in smart, strategic ways is critical. Not just for success, but for survival. Right now, many companies — perhaps even yours — are feeling the ground shift as they try to keep up with rapid changes in technology, with the competition, and in consumer expectations. Maintaining status quo just isn’t an option […]

Tackling Tough Questions about Moving to Digital Communications

At our recent webinar, “Move Transactional Communications from Print to Digital,” guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., and Gary Gregg, Director of Product Development and Solution Delivery at Broadridge, tackled a variety of questions from companies looking to transform their customer communications to digital. Listen to this […]

4 Steps to Overcoming Your Digital Obstacles

How do you move your organization from a print-first mentality to a digital-first mentality? We tackled that question – and more – at our recent webinar, “Move Transactional Communications from Print to Digital,” with guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., and Gary Gregg, Director of Product Development and […]

The Top 6 Obstacles for Getting to Digital

At our recent webinar, “Move Transactional Communications from Print to Digital,” guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., and Gary Gregg, Director of Product Development and Solution Delivery at Broadridge, discussed how companies can transform their transactional communications – such as bills, statements, notices, and letters – from […]