Tag Archives: Digital

Creating Your Digital Future

“The best way to predict the future is to create it.” – Alan Kay, an American computer scientist and pioneer What is the future of digital customer experience? How do companies create today so they can execute tomorrow? Those questions drew a number of participants to the recent Pitney Bowes 2017 Customer Experience Innovation Panel. […]

Smells Like Omni-channel Nirvana

What’s the difference between multi-channel, cross-channel and omni-channel communications? A lot, according to guest speaker Matt Swain, Senior Director of Customer Communications Advisory Services at Keypoint Intelligence-InfoTrends, at our recent webinar, “What’s Next in Customer Communications?” Multi-channel communications are when companies use multiple channels (e.g. print, web, email, social) to engage customers – but these channels […]

How Do Disruptive Technologies Impact Customer Communications?

From wearables and personalized videos to mobile eco-systems and voice command, technology is dramatically changing how we think about customer communications, according to guest speaker Matt Swain, Senior Director of Customer Communications Advisory Services at Keypoint Intelligence-InfoTrends, at our recent webinar, “What’s Next in Customer Communications?” To start, there’s a shift to even more mobile […]

Top 5 Trends in Customer Communications

With the promise of increased customer loyalty and wallet share, many companies seek to offer their customers a superior experience by combining the right content and channels at the right time. However, due to seemingly ever-changing customer preferences, attitudes, needs and behaviors, turning this vision into a reality can be a struggle. To help our […]

The Next Frontier of Data and Analytics for Building Brand Engagement

Companies continue to overlook the most powerful way to engage customers and increase brand loyalty. I shared this fact in a recent Payment Week article, The Next Frontier of Data and Analytics for Building Brand Engagement. Essential customer communications – bills, statements, regulatory communications, etc. – typically account for more consumer engagement than any single […]

Enhancing Your eAdoption Strategy

The potential to entice customers to “go paperless” is very attractive to many organizations as they seek ways to reduce costs while improving the customer experience; however, many companies have reached an eAdoption plateau, falling victim to common pitfalls. Our white paper, Enhancing Your eAdoption Strategy, can help you: Define an eAdoption strategy with realistic […]

Steps to Improving Digital Customer Experiences

When looking at the digital customer experience trends that are being primarily driven by mobile, there is a common theme: customers want personalized experiences that provide convenience.  Whether it’s in the form of self-service options or digital assistants, customers want to receive the right information at the right time and to perform tasks quickly. At our […]

Today’s Digital Customer Experience Trends and Drivers

Digital, specifically mobile, drove consumer expectations in 2015 and will continue this year according to guest presenter Allegra  Burnette, Principal Analyst at Forrester Research, Inc. at our recent webinar, “Digital Customer Experience Trends for 2016.” “I think one of the biggest drivers we will see in 2016 is the use of APIs, or application program interfaces, […]

Digital Experiences Drive Customer Expectations

Confucius said, “Study the past, if you would define the future.” When exploring “Digital Customer Experience Trends for 2016” at our recent webinar with guest speaker Allegra Burnette, Principal Analyst at Forrester Research, Inc., and Rich Langan, Senior Product Manager at Broadridge, we reviewed recent digital customer experience trends and then shared what companies can […]

Webinar: Digital Customer Experience Trends for 2016

How are emerging technologies affecting digital customer experiences? What can you do to deliver individualized experiences that meet your customers’ growing digital expectations? At our webinar “Digital Customer Experience Trends for 2016,” Allegra Burnette, guest speaker from Forrester Research, Inc., answered these questions and shared the latest digital customer experience trends from her research. View […]

How are Your eAdoption Efforts Measuring Up?

Your eAdoption campaign efforts are well underway. You defined your goals, managed internal change, executed sound strategies, and captured metrics. Do your metrics offer you the insights you need to further refine your ongoing eAdoption efforts or are they merely numbers? “When it comes to measuring eAdoption, there are multiple levels to consider,” shared Tammie […]

Use What You Have to Grow eAdoption

You’ve established your eAdoption goal and even decided on a few strategies for converting customers to digital, but how do you align your strategies with your marketing budget?  That’s a common question for many companies as they launch their eAdoption initiatives with limited budgetary resources.   At our recent webinar, “How Effective is Your eAdoption Strategy?”, […]

Practical Tactics for Growing eAdoption

After setting a realistic eAdoption goal, the next step is to define your strategy for growing eAdoption.  Guest speaker Tammie Calys from Transformation Management Consulting and Jeff Musgrove from Broadridge discussed strategic tactics for increasing eAdoption at our recent webinar, “How Effective is Your eAdoption Strategy”?   “Looking at your customer segmentations, or strata, is […]

Setting Realistic eAdoption Goals

Are you reaching your eAdoption goals? Are you successfully converting your paper lovers to digital? If you are missing your targets, you aren’t alone. At our recent webinar, “How Effective is Your eAdoption Strategy?”, guest speaker Tammie Calys from Transformation Management Consulting and Jeff Musgrove from Broadridge shared recommendations for reaching eAdoption and paper suppression […]

Webinar: How Effective is Your eAdoption Strategy?

The potential to entice customers to “go paperless” is very attractive to many organizations as they seek ways to drive down customer service costs. Digital communication has the potential to reduce costs – particularly in light of rising postal rates – and, at the same time, it has the potential to actually improve the customer […]