Tag Archives: customer communications management

Transform Your Customer Communications into Exceptional Customer Experiences

Connecting with customers in smart, strategic ways is critical. Not just for success, but for survival. Right now, many companies — perhaps even yours — are feeling the ground shift as they try to keep up with rapid changes in technology, with the competition, and in consumer expectations. Maintaining status quo just isn’t an option […]

How to Build an Omni-channel Experience: Q&A with Forrester guest speaker Craig Le Clair

Many companies are looking to develop an omni-channel experience yet don’t know where to start. During our webinar, “Using Customer Communications Management to Build the Omni-Channel Experience“, guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., and Joe Lalli, Vice President of Sales Support, Product Management, and Market Planning at […]

16 Best Practices and Tips for Improving Customer Communications

At our webinar, “Using Customer Communications Management to Build the Omni-Channel Experience”, guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., offered 16 recommendations for improving customer communications. Following are the six best practices for improving customer communications and Craig’s thoughts on each: Align customer communications management (CCM) functions with […]

Communicating with Smarter, Faster Customers

We’ve all been communicating with customers for a long time – for better and for worse. In this age of the customer, we wanted to discover and share the changes occurring in customer communications and the factors that influence those changes. At our webinar, “Using Customer Communications Management to Build the Omni-channel Experience“, guest speaker […]

Webinar: Using CCM to Build the Omni-channel Experience

“Companies need to shift their thinking about processes to what the newly enabled consumer – with their smart device or their tablet – is really expecting from a customer experience,” stated guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., at our webinar “Using Customer Communications Management (CCM) to Build […]