At our recent webinar The Value of Contextual Communication, guest speaker Anjali Lai, Analyst at Forrester Research, Inc. tackled a variety of questions from companies looking to understand the business impacts of successfully delivering contextual communications.
Listen to this 8-minute video to hear the answers to these questions:
- How can service providers strike the correct balance between too much communication and just the right amount?
- How do I know the emotional effect my communication or customer experience has had on customers?
- How can the monthly bill appeal to a customer’s moods and state?
- What contextual communication services does Broadridge offer for service providers to make their customers experiences better?
- Does the Forrester research on contextual communications apply to the B-to-B context as well?