Q&A: The Value of Contextual Communications


At our recent webinar The Value of Contextual Communication, guest speaker Anjali Lai, Analyst at Forrester Research, Inc. tackled a variety of questions from companies looking to understand the business impacts of successfully delivering contextual communications.

Listen to this 8-minute video to hear the answers to these questions:

  • How can service providers strike the correct balance between too much communication and just the right amount?
  • How do I know the emotional effect my communication or customer experience has had on customers?
  • How can the monthly bill appeal to a customer’s moods and state?
  • What contextual communication services does Broadridge offer for service providers to make their customers experiences better?
  • Does the Forrester research on contextual communications apply to the B-to-B context as well?

Click here for the full webinar recording.