I have a vivid memory from elementary school of making pumpkin bread in class to bring home and share with my family at the Thanksgiving dinner table. That was more than 20 years ago and it is still the best pumpkin bread I have ever had. In fact, I make it ever year; it’s become a tradition. This year, my 1½-year-old daughter helped me mix the batter and line the cupcake tins. The creation of this new memory compelled me to reach out to the special teacher that not only brought this recipe into my life but who was also a wonderful mentor to me in those formative years.
I turned to Facebook. In under a minute, I was able to search for her name, find her at the top of the results, “friend” her, and send her a note on Messenger. I continued baking my pumpkin bread and was excited and anxious about the communication. Would she respond? Would she remember me? Would she be doing well? A few minutes later I looked at Messenger, saw those three little dots – “. . .” – and knew she was responding. In just moments, we were reconnecting and I was able to thank her for the recipe, the memories, and the beautiful impact she had on my life 20 years ago.
This got me thinking about the power of the communication experience. It was so seamless, so effortless. I wasn’t slowed down by a cumbersome process just to get connected. I was able to focus on the meaning of the content and the communication itself. What if all the important communications in our lives were made with such a smooth digital connection? Consumers today expect an exceptional experience with every interaction. I love that my job affords me the opportunity to collaborate with brands as they design and offer the best and most innovative digital experiences to make everyday lives better.
As we head into the holiday season, I’m thankful for the teachers and mentors that had a positive impact on the woman I am today. I’m also thankful for the leaders who have brought advances in technology and communications that allow me to connect and communicate effortlessly.
What are you thankful for, and how will you communicate your gratitude?