All posts by: Joe Lalli

Q&A: 3 Rules for Optimizing Cross-Touchpoint Journeys

At our recent webinar “3 Rules for Optimizing Cross-Touchpoint Journeys,” guest speaker Tony Costa from Forrester Research, Inc. tackled a variety of questions from companies looking to optimize their customers’ cross-touchpoint journeys.  Cross-touchpoint journeys are comprised of multichannel customer interactions across the entire customer lifecycle – and the goal is to make these journeys seamless, […]

Three Rules for Building Cross-Touchpoint Experiences

Offering a seamless customer experience across touchpoints is important to your customers and your business, but how do you anticipate and develop experiences that span across the various touchpoints? At our recent webinar “3 Rules for Optimizing Cross-Touchpoint Journeys,” guest speaker Tony Costa from Forrester Research, Inc. identified three rules for building cross-touchpoint experiences. Three Rules […]

What Are Your Customers Doing?

Today’s customer journeys are complex.  As customers make their way through their interactions and tasks by engaging in a variety of touchpoints – both offline and online – companies are finding it increasingly difficult to deliver a seamless multi-touch experience. We explored this topic at our recent webinar “3 Rules for Optimizing Cross-Touchpoint Journeys” with […]

Q&A: The Value of Contextual Communications

At our recent webinar The Value of Contextual Communication, guest speaker Anjali Lai, Analyst at Forrester Research, Inc. tackled a variety of questions from companies looking to understand the business impacts of successfully delivering contextual communications. Listen to this 8-minute video to hear the answers to these questions: How can service providers strike the correct balance between […]

Discover the Business Benefits of Contextual Communications

What happens when you follow the three steps to successful contextual communications? “Contextual communication drives a feeling of being valued and trusting the brand relationship, which drives customer behavior at every single phase of the purchase journey or the customer lifecycle,” shared guest speaker Anjali Lai, Analyst at Forrester Research, Inc., at our recent webinar […]

Three Ways to Improve Contextual Communications

At our recent webinar The Value of Contextual Communication, guest speaker Anjali Lai, Analyst at Forrester Research, Inc. shared that contextual communication impacts customer loyalty, which in turn impacts brand preference, customer spend, and brand advocacy. However, delivering contextual communications – personalized and relevant both in content and delivery channel – is challenging for many […]

Measuring the Value of Contextual Communication

Your customers love contextual communication. Contextual communications are smart, timely, and personalized – both in content and delivery channel – and they make customers feel valued. The results are powerful when companies make their customers feel valued.  This emotional quality has a significant impact on customers, including brand choice and loyalty, willingness to pay more, […]

How to Build an Omni-channel Experience: Q&A with Forrester guest speaker Craig Le Clair

Many companies are looking to develop an omni-channel experience yet don’t know where to start. During our webinar, “Using Customer Communications Management to Build the Omni-Channel Experience“, guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., and Joe Lalli, Vice President of Sales Support, Product Management, and Market Planning at […]

16 Best Practices and Tips for Improving Customer Communications

At our webinar, “Using Customer Communications Management to Build the Omni-Channel Experience”, guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., offered 16 recommendations for improving customer communications. Following are the six best practices for improving customer communications and Craig’s thoughts on each: Align customer communications management (CCM) functions with […]

Communicating with Smarter, Faster Customers

We’ve all been communicating with customers for a long time – for better and for worse. In this age of the customer, we wanted to discover and share the changes occurring in customer communications and the factors that influence those changes. At our webinar, “Using Customer Communications Management to Build the Omni-channel Experience“, guest speaker […]