All posts by: Jeff Musgrove

How are Your eAdoption Efforts Measuring Up?

Your eAdoption campaign efforts are well underway. You defined your goals, managed internal change, executed sound strategies, and captured metrics. Do your metrics offer you the insights you need to further refine your ongoing eAdoption efforts or are they merely numbers? “When it comes to measuring eAdoption, there are multiple levels to consider,” shared Tammie […]

Use What You Have to Grow eAdoption

You’ve established your eAdoption goal and even decided on a few strategies for converting customers to digital, but how do you align your strategies with your marketing budget?  That’s a common question for many companies as they launch their eAdoption initiatives with limited budgetary resources.   At our recent webinar, “How Effective is Your eAdoption Strategy?”, […]

Practical Tactics for Growing eAdoption

After setting a realistic eAdoption goal, the next step is to define your strategy for growing eAdoption.  Guest speaker Tammie Calys from Transformation Management Consulting and Jeff Musgrove from Broadridge discussed strategic tactics for increasing eAdoption at our recent webinar, “How Effective is Your eAdoption Strategy”?   “Looking at your customer segmentations, or strata, is […]

Setting Realistic eAdoption Goals

Are you reaching your eAdoption goals? Are you successfully converting your paper lovers to digital? If you are missing your targets, you aren’t alone. At our recent webinar, “How Effective is Your eAdoption Strategy?”, guest speaker Tammie Calys from Transformation Management Consulting and Jeff Musgrove from Broadridge shared recommendations for reaching eAdoption and paper suppression […]

Build Customer Loyalty in Unexpected Ways

“If you look at the evolution of communication channel strategies, we’ve gone from single channel to multichannel; multichannel is the reality for many companies today, with various channels acting independently,” shared Matt Swain, Director at InfoTrends, at our recent webinar “The Results are In! Transactional Communications Market Survey 2015.” “From there, cross-channel is the aspiration; customers […]

Digital Delivery Channel Preferences Revealed

Congratulations!  You reached your eAdoption goal. You launched your mobile app.  Your digital platform is supporting your customers and your business needs.  You can sit back and relax. Wrong. At our recent webinar “The Results are In! Transactional Communications Market Survey 2015” with Matt Swain, Director at InfoTrends, and Jeff Musgrove, Senior Vice President of Product […]

Paperless Expectations Continue to Soar

Most customers are suppressing their printed bills and statements in favor of digital.  True or false? If you answered true, you are incorrect – and you aren’t alone. At our recent webinar “The Results are In! Transactional Communications Market Survey 2015”  with Matt Swain, Director at InfoTrends, and Jeff Musgrove, Senior Vice President of Product […]

Your Customers Just Can’t Resist

From managing preferences to supporting various channels, companies face many challenges engaging their customers and creating positive customer experiences. To help companies navigate the complex landscape of customer communications, InfoTrends conducts an annual Transactional Communications Market Survey.  In 2015, data was gathered from 250 businesses and 2,000 consumers, spanning 163 questions and covering many facets […]