Keanon Swan, a leading print and digital communications consultant, outlined the eight best practices of using your company’s communications to deepen relationships with customers. He advises company’s to execute the following:
- Start with trust.
- Provide accuracy and simplicity.
- Archive for your customers.
- Complete the digital experience with payments.
- Make digital a superior experience.
- Recognize digital engagement has value.
- Build brand and sales through relevant offers and content.
- Treat digital as an enabler.
Dive into each of these best practices by downloading the guide, 8 Tips for Improving Customer Experience and Marketing Through Digital Documents.
Republished with permission from Inlet.