8 Tips for Engaging Customers with Your Digital Communications

Keanon Swan, a leading print and digital communications consultant, outlined the eight best practices of using your company’s communications to deepen relationships with customers. He advises company’s to execute the following:

  1. Start with trust.
  2. Provide accuracy and simplicity.
  3. Archive for your customers.
  4. Complete the digital experience with payments.
  5. Make digital a superior experience.
  6. Recognize digital engagement has value.
  7. Build brand and sales through relevant offers and content.
  8. Treat digital as an enabler.

Dive into each of these best practices by downloading the guide, 8 Tips for Improving Customer Experience and Marketing Through Digital Documents.


Republished with permission from Inlet.