Be a Window, Not a Wall

Be a window, Not a wall

Have you ever tried having a one-sided conversation? The outcome of the exchange doesn’t work out so well, does it? The same applies when creating an interactive social experience. It’s more than a one-way street, and the paradigm has shifted toward collaboration and engagement. Over the past few weeks, I have written about various insights […]

Engaging the Millennial, Your Opportunity is Knocking

Engaging the Millennial, Your Opportunity is Knocking

Did you know the Millennial demographic (approximately 82 million born from 1981 to 1997) will have an annual buying power of approximately $3.4 trillion by 2018?1 And this group will spend more than $10 trillion over their lifespan? That’s trillion – with a “T” – and that kind of potential profit shouldn’t be something to turn […]

Print vs. Digital: Both Pack a Punch

Print vs. Digital: Both Pack a Punch

In the right-hand corner is Print. In the left-hand corner is Digital. These two transactional mediums seem to always be in competition with each other, but they don’t have to be. They are complimentary and you will need both. An omnichannel communication strategy that engages your audience – perhaps your future audience, in particular, Millennials […]

Webinar: Digital Customer Experience Trends, 2015 and Beyond

Webinar: Digital Customer Experience Trends, 2015 and Beyond

Companies are waking up to the fact that they need to move beyond mobile as the end goal of digital innovation and consider the broader view of digital customer experience. Many are striving to achieve greater lifetime customer value by developing emotional connections with their customers, engaging in personalized interactions, and giving their customers active […]

Webinar - Communicating to Generation Y and Z: Your Future, Your Business

Webinar – Communicating to Generation Y and Z: Your Future, Your Business

The conversation and engagement channels are changing.  You’ve heard of Generation Y or Millennials (i.e., individuals approximately between 18 to 35 years old), but have you considered Generation Z or Creators (i.e., individuals approximately 18 years old and younger)?  Combined, both generations make up 50% of the population. They have incredible spending power and influence, especially among […]

The Primary Channel of our Omnichannel World

The Primary Channel of our Omnichannel World

Every day, you touch it, you receive it, you file it, you rely on it.  Paper. In our omnichannel world, paper isn’t nearly as exciting as digital with its mobile devices and wearables, but it’s not going anywhere.  According to a recent InfoTrends study, paperless delivery is increasing, but print is still dominating.[1] The future […]

Tackling Tough Questions about Moving to Digital Communications

Tackling Tough Questions about Moving to Digital Communications

At our recent webinar, “Move Transactional Communications from Print to Digital,” guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., and Gary Gregg, Director of Product Development and Solution Delivery at DST Customer Communications, tackled a variety of questions from companies looking to transform their customer communications to digital. Listen […]

4 Steps to Overcoming Your Digital Obstacles

4 Steps to Overcoming Your Digital Obstacles

How do you move your organization from a print-first mentality to a digital-first mentality? We tackled that question – and more – at our recent webinar, “Move Transactional Communications from Print to Digital,” with guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., and Gary Gregg, Director of Product Development and […]

The Top 6 Obstacles for Getting to Digital

The Top 6 Obstacles for Getting to Digital

At our recent webinar, “Move Transactional Communications from Print to Digital,” guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., and Gary Gregg, Director of Product Development and Solution Delivery at DST Customer Communications, discussed how companies can transform their transactional communications – such as bills, statements, notices, and letters […]

The Holy Grail of Customer Communications

The Holy Grail of Customer Communications

Today, virtually every aspect of our life has a digital component.  Whether it’s buying a gift, making a reservation, checking the weather, or a myriad of other activities, we go to the World Wide Web. Because digital is so ingrained in our daily lives, consumers expect anywhere, anytime access to information. Simultaneously, businesses want to […]

Omni-channel communications, multichannel communications, multi-channel, Craig Le Clair, Forrester, customer communications management, customer experience, analytics

16 Best Practices and Tips for Improving Customer Communications

At our webinar, “Using Customer Communications Management to Build the Omni-Channel Experience”, guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., offered 16 recommendations for improving customer communications. Following are the six best practices for improving customer communications and Craig’s thoughts on each: Align customer communications management (CCM) functions with […]

Webinar: Move Transactional Communications from Print to Digital

Webinar: Move Transactional Communications from Print to Digital

Webinar: Move Transactional Communications from Print to Digital Transactional communications, such as monthly bills and statements, are typically the output from core systems.  Many companies want to realize the cost savings of transforming these communications from print to digital, but they are struggling with the transition. Join us at our upcoming webinar, “Move Transactional Communications […]