4 Steps to Overcoming Your Digital Obstacles

4 Steps to Overcoming Your Digital Obstacles

How do you move your organization from a print-first mentality to a digital-first mentality? We tackled that question – and more – at our recent webinar, “Move Transactional Communications from Print to Digital,” with guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., and Gary Gregg, Director of Product Development and […]

The Top 6 Obstacles for Getting to Digital

The Top 6 Obstacles for Getting to Digital

At our recent webinar, “Move Transactional Communications from Print to Digital,” guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., and Gary Gregg, Director of Product Development and Solution Delivery at DST Customer Communications, discussed how companies can transform their transactional communications – such as bills, statements, notices, and letters […]

The Holy Grail of Customer Communications

The Holy Grail of Customer Communications

Today, virtually every aspect of our life has a digital component.  Whether it’s buying a gift, making a reservation, checking the weather, or a myriad of other activities, we go to the World Wide Web. Because digital is so ingrained in our daily lives, consumers expect anywhere, anytime access to information. Simultaneously, businesses want to […]

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How to Build an Omni-channel Experience: Q&A with Forrester guest speaker Craig Le Clair

Many companies are looking to develop an omni-channel experience yet don’t know where to start. During our recent webinar, “Using Customer Communications Management to Build the Omni-Channel Experience“, guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., and Joe Lalli, Vice President of Sales Support, Product Management, and Market Planning […]

Omni-channel communications, multichannel communications, multi-channel, Craig Le Clair, Forrester, customer communications management, customer experience, analytics

16 Best Practices and Tips for Improving Customer Communications

At our recent webinar, “Using Customer Communications Management to Build the Omni-Channel Experience”, guest speaker Craig Le Clair, Vice President and Principal Analyst at Forrester Research, Inc., offered 16 recommendations for improving customer communications. Following are the six best practices for improving customer communications and Craig’s thoughts on each: Align customer communications management (CCM) functions […]

Webinar: Move Transactional Communications from Print to Digital

Webinar: Move Transactional Communications from Print to Digital

Webinar: Move Transactional Communications from Print to Digital Transactional communications, such as monthly bills and statements, are typically the output from core systems.  Many companies want to realize the cost savings of transforming these communications from print to digital, but they are struggling with the transition. Join us at our upcoming webinar, “Move Transactional Communications […]

Communicating-with-Smarter,-Faster-Customers

Communicating with Smarter, Faster Customers

We’ve all been communicating with customers for a long time – for better and for worse. In this age of the customer, we wanted to discover and share the changes occurring in customer communications and the factors that influence those changes.

To Reach Your Future Customers, Mash Up Print and Digital

To Reach Your Future Customers, Mash Up Print and Digital

Recently, IKEA® came out with its 2015 print catalog. (Yes, print catalogs still exist.) And this year, the global home furnishings superstore went a step further by promoting the catalog via a lighthearted Youtube video that gently spoofs our obsession with all things digital. The video quickly went viral, generating nearly 13 million online views […]

What’s Health Have To Do With Digital Behavior?

What’s Health Have To Do With Digital Behavior?

“One of the most important things to consider – as you think through how to recruit members for enrollment, how to make sure that members want to re-enroll, and how to optimize the health or wellness of members – is to segment them into digital behavior groups,” shared guest speaker Skip Snow, Senior Analyst at […]

Manage Members by Managing Your Communications

Manage Members by Managing Your Communications

In order to deliver great customer experiences – listening to your customers, understanding what they want, and responding to them so their journeys are desirable – there are several market imperatives that all companies must embrace and execute, shared guest speaker Skip Snow, Senior Analyst at Forrester Research, Inc. at a recent DST Customer Communications […]