The 5 Cs of Customer Communications

Companies must unify their communications to create customer experiences that are consistent, continuous, contextual, content-rich, and creative. These “5 Cs” of customer communications ensure that communications support the customer journey.

Additional Insights


Three Rules for Building Cross-Touchpoint Experiences

Three Rules for Building Cross-Touchpoint Experiences

Offering a seamless customer experience across touchpoints is important to your customers and your business, but how do you anticipate and develop experiences that span across the various touchpoints?


What Are Your Customers Doing?

What Are Your Customers Doing?

Today’s customer journeys are complex. As customers make their way through their interactions and tasks by engaging in a variety of touchpoints – both offline and online – companies are finding it increasingly difficult to deliver a seamless multi-touch experience.


Q&A The Value of Contextual Communicationss

Q&A: The Value of Contextual Communications

At our recent webinar The Value of Contextual Communication, guest speaker Anjali Lai, Analyst at Forrester Research, Inc. tackled a variety of questions from companies looking to understand the business impacts of successfully delivering contextual communications.