Keanon Swan, a leading print and digital communications consultant, outlined the eight best practices of using your company’s communications to deepen relationships with customers. He advises company’s to execute the following:
At our recent webinar “3 Rules for Optimizing Cross-Touchpoint Journeys,” guest speaker Tony Costa from Forrester Research, Inc. tackled a variety of questions from companies looking to optimize their customers’ cross-touchpoint journeys.
Companies must unify their communications to create customer experiences that are consistent, continuous, contextual, content-rich, and creative. These “5 Cs” of customer communications ensure that communications support the customer journey.